With recent technological advancements even the small scale businesses are offered potentially maximum growth spectrum. That includes a salon business. But this can only be realized if the produced customers are happy with your services. Happy customers are easy to retain and repeating customer is a cornerstone to establishing a brand and running a successful business. Ensuring all of the fore mentioned conditions are met in turn assures of an unending supply of new customers. So how can a salon business achieve that?
Women in the US have an average expenditure of over $3,756 per head in a year on beauty and salon products in order to enhance their appearance and beautify their looks, states a study conducted by Groupon.
Clearly this is a huge industry to be tapped into, particularly for the business owners already in salon industry. Such a massive broadcast can only be done justice by a salon mobile app solution.
And there are facts to back this suggestion up. As of now, the contribution of mobile apps stands at over $40 billion to the salon industry. App based business are a resounding success at this time.
So, how is a mobile app the answer to this? Regardless of what your specialty is be it manicure, haircut, massage or pedicures, the ultimate goal of your salon service is to cut down your customer’s stress levels. A salon app for android and iOS can streamline the entire process, making management a virtually painless task. Also it will lead to increased traffic to your salon which is always good for business. There is more you can do for your businesses by commission a salon and spa mobile app development
- To Increase Your Customer Retention and Loyalty
Owing to the recent emergence of mobile and web solutions to every day amenities, consumer today seeks the keyword ‘instant’ in almost every product and service he looks into. A mobile app on a smartphone gives that 24×7 access and satisfies the need for instant gratification. It surely gives you an edge over the competition which lacks an app. Moreover, push notification feature of app helps you reach all your app using customers with your latest deals, discounts, schemes and offers. For consumers with registered accounts you can curate offers and deals perfectly suiting their needs by noting their previous appointment/visit data. Loyalty programs offering credit points for every visit that can be later used to avail discounts are also one most effective ways of creating a brand loyal consumer base and boost your customer retention rates.
- You Can Reduce ‘Wait Time’ With Your Salon Mobile App!
Handling you customer appointment over calls is a tedious job. The scope for error involved due to miscommunication and the intense manual work almost make it not worth it. A mobile app eliminates virtually every single of these issues. With their smartphones within their reach 24×7 your customers can make appointment whenever they feel convenient. Offering this kind of freedom to your consumers gives you a serious edge over the competition. A software optimized management will lead to more judicious utilization of your inventory. Make sure your beauty salon app builders hit the bullseye with the app aesthetics and design
- You Can Offer Your Customers with Cashless Mobile Payments
People today prefer digital and cashless payments to cash payments. It could be attributed to a more developed digital payment infrastructure or it being hassle free and more secure. Being a business owner one must realize the important of this inclination. Customer seeks a fuss free, linear and simplistic procedure, and you need to offer that by integrating a mobile payment solution. This move could also boost your customer count since it is significant chunk that likes swiping cards than shelling cash.
- It is crucial that the mobile payment system you implement is highly secure, CC Avenue, Braintree are good examples.
- Paypal is a no brainer for business transactions.
- Customers should also have a one click payment at their disposal.
- Accumulate Rich Data on Customers
Beauty industry/Salon business is one of those industries that have personalized experience as its cornerstone. Customer coming into a salon expects a personalized service that would offer them a distinct and very personal appearance once they step out. Moreover knowing the needs and likes of your customers fosters a bond with deep loyalty. Earlier it would have taken a salon owner 2-3 consumer visits to get to know the likes and dislikes but today your mobile app with its registered consumer data base can help you know them better based on their browsing choices and service selections.
- Increase your Bottom Line and Profits
And obviously in addition to all the above it would also serve to augment your revenue stream to posses a mobile app for your salon. Increased and ready accessibility to your products and services at any point of their choice will also attract consumer traffic to your salon. Obviously, with facilities like this your business’ bottom line will inevitably rise and proportionally so will the profits.
Mobicommerce Mobile App Builder 