The B2B eCommerce Trends, Challenges & Opportunities

Through the amid of pandemic, every aspect of the business started to look for digital transformation. As a result, the eCommerce industry continues to evolve over the next few years.

In fact, the Inside Intelligence report shows that B2B sites sales will reach $1.77 trillion in 2022, a sharp 12% growth from the prior year, 2021.

Thus, B2B businesses have shifted their focus to online from the last few years. If you are online of them, looking to build your B2B eCommerce website, and want to get succeed. Read the entire blog post to get complete insight.

Being a leading eCommerce solution providing company in the USA, we will discuss eCommerce trends, challenges, and opportunities in this blog post. Let’s get started.

So, what are the major challenges in B2B eCommerce?

B2B eCommerce Challenges

Challenge 1: Maintaining B2B Client Relationships and Offering Personalised Store

B2B businesses get help from a healthy relationship with clients. Maintaining relationships with the clients leverages you a competitive advantage. If you have a healthy relationship with your client, it’s likely to make more and more purchases from your store.

On top of that, to build a strong relationship with your clients, it is essential to provide a good customer experience. That actually means providing fast delivery, customised storefront, easy-to-use tools within the store, and transparency of information with clients.

In addition, you can also provide personalised customer-specific pricing, catalogue, product selection option, and organised store to your client within your B2B website or app.

Challenge 2: B2B Buying Process Involves Many Decisions Making

In B2B business, many people are involved with their respective opportunities. That includes people who are researching the stuff, stakeholders’ involvement when making any decision of purchase, user influencers to know whether it is the right product to purchase or not, and financial representatives for final decision making.

So, to keep up with all the responsibilities, you need to make your store effective for all these individuals. But, how can you ease this decision-making process and increase the chances of your product getting purchased? It is simple. You just need to provide different tools that make the job of a different individual easier. That includes integration of CRM and ERP solution that allows managing data at one stop.

Challenge 3: Providing a User-Friendly Experience on Platform

Providing a simple platform to your users is not that effective. Instead, you need to make your platform user-friendly, so buyers do not need to spend too much time just understanding the store.

You need to make your store user experience effective enough that buyers can easily find out products of their means. To do so, one of the options is you can even set up automatic purchase orders to restock.

B2B eCommerce Trends in 2022

1. Invest in the eCommerce Technology to Scale Up Your Business

When you are looking to convert your traditional business into an online business, start with the B2B eCommerce platform as it will serve as the center of your nervous system.

It is not necessary to have any defined eCommerce solution. Choosing an eCommerce solution depends on your needs. Hence, you get a facility to choose the best solution for your eCommerce as per your needs.

With modern eCommerce solution requirements, choosing MobiCommerce for your eCommerce business offers benefits to you. The benefits include features, security, a DIY layout editor, and customization.

2. Online Marketplaces for B2B will Grow

Marketplaces are the stores that digitally connect buyers and sellers. For example, Amazon, eBay, Alibaba.com, Etsy are some of the top retail B2C marketplaces. As the sales of B2B eCommerce are growing, resulting in the growth of websites or marketplaces.

According to TechCrunch, B2B startups are going to be the next billion-dollar eCommerce startups. In the last year, 2021, B2B marketplaces sales grew by 130%, as per a report of Digital Commerce 360.

Therefore, B2B marketplaces will hold a strong position in the future. If you are looking to develop a B2B eCommerce software, then developing such marketplaces will benefit you.

3. B2B Brands will Focus on Increase Custom Retention Rate

In business, we all know acquiring a new customer is always expensive compared to an existing one. According to a study by Bain & Company, if you can increase your customer retention rate by 5%, you may get up to a 95% boost in your revenue. So, putting your efforts into retention customers is more viable than investing in new ones.

B2B business customer retention involves several things, such as limited customer pool, a longer period of the sales cycle, higher cost of acquisition, and results in higher sales value.

So, focus more on increasing your customer retention rate. For that, you can personalise pricing quotes, provide availability of different products, shorter delivery span, and offer a smooth user experience to your clients.

So far, we have discussed the challenges and trends of B2B eCommerce. Next, check the B2B opportunities.

B2B eCommerce Opportunities

Entering into the B2B eCommerce business offers you an immense market opportunity. For example, some of the best eCommerce platforms like Amazon Business or Alibaba acquire a huge market portion and generate revenue in millions of dollars. Alibaba has a total of 58.2% market share in China in B2B eCommerce. This number is massive. So, if you want to establish your B2B marketplace, take this opportunity by developing your custom B2B eCommerce app or web solution.

To get succeed in the B2B eCommerce business, you need to make your brand unique or provide a good customer experience to your clients. One of the examples to do so is, providing multiple online payment options to your clients. The traditional process of generating invoices involves complexity and might result in an error as well. Therefore, a customised payment and invoices system can surely benefit your business.

Looking to create an B2B eCommerce Website and Mobile Apps? Book a Call With Us

7 Must-Apply Supply Chain Strategies Tips to Improve Your Multivendor Ecommerce Business

For any business to survive the competition, strategies are required to be applied timely, especially, when the time is turbulent like at present due to the COVID-19 situation. Strategies are a must and the sector of a multi-vendor eCommerce business that needs such strategies the most is – the supply chain management (SCM).

What is Supply Chain Management (SCM)?

One of the most challenging divisions of a multi-vendor marketplace solution is its supply chain which is the handling of the entire production flow of a good or service — starting from the raw components, product development, sourcing, production, packaging and all the way to delivering the final product to the consumer and even collecting returns, including the information systems needed to coordinate these activities. It is a network of suppliers (“links” in the chain) created by the company to move the product along from the suppliers of raw materials to those organizations that deal directly with users in order to maximize customer value and achieve sustainable competitive advantage.

Why is it important?

Supply chain management is an effective way to minimize cost, waste and time in the production cycle. It helps you keep your inventory in check and meet the needs of the demand-driven customers. With supply chain management; you can identify potential problems like shortage of products before the buyer gets disappointed, adjust prices according to the season and demand, and improve your delivery promise.

Now let’s understand the eight supply-chain strategies that will help your eCommerce business thrive in the current environment.

1. Plan your business based on demand-driven customers

Online business has scaled up during the lockdown period due to COVID-19, and hence there is no pause in the demands of customers in online stores. In fact, during the lockdown i.e. from March to May, many online retailers experienced disruption in the supply chain due to sudden surge in demands. Therefore, you got to structure your supply chain accordingly. Make use of powerful digital tools like Artificial intelligence technologies and internet of things (IoT) networks to act quickly and get real-time insights to meet the demand as soon as possible.

2. A resilient and agile supply chain is the key

How faster and better can you deliver is the only point of focus in today’s competitive world. Adaptability, speed, risk reduction, and sustainability, these are the key points companies today are paying attention to more than anything as customers have various options, and they don’t have to wait for you. Your supply chain got to have greater operational speed and flexibility in order to thrive in this new reality.

Adopt emerging technologies like cloud-based platforms to link your financial and materials-planning tasks to business-execution activities such as procurement, manufacturing, and inventory management, or methods like adopting more flexible sourcing and distribution strategies, including shifting to suppliers that are closer to home, engaging with customers in new – often virtual – ways, omnichannel ordering and fulfilment, etc. will help you sail through amid an ever-changing market landscape.

3. Innovate to grow

Customers look for variety in everything be it products or services, and if they are getting the same monotonous experience from your end, they will move on to others, therefore it is important to keep experimenting and innovating new practices also as per the current market. For example, Swiggy started delivering groceries and other essentials other than food delivering. Therefore, you can consult ecommerce solution provider who can help you in simplifying supply chain activities right from product procurement to product delivery.

4. Expand your fulfilment centre to lower shipping costs & delivery time

Faster delivery and lower shipping costs are what you and your customers desire; therefore, in order to achieve this common goal, a multi-FC strategy is the best approach. Expanding your facilities, inventory, staffing, and management will help you deliver to more customers nearby that area; quickly as well as at low shipping rates.

5. Scale up the number of picked orders per day

One of the most laborious tasks is order picking and delivering it accurately, and timely are keys to a successful eCommerce and customer experience. Improve your order cycle time, reduce replenishment trips and reduce put-away and picking time by slotting your order effectively. A fully automated order slotting method can provide high ROI, but not everyone can afford that. Try improving your storage capacity, opting for locations that are easier to pick from, separating similar products or SKUs that could be mis-picked etc., to increase your number of picked orders.

6. Optimize product design and management for supply, manufacturing, and sustainability

Considering product development and supply-chain planning as separate functions can be one of the major roadblocks in your order fulfilment. Merge design teams with supply-chain planners on a single (usually cloud-based) platform to speed up the process. Moreover, this kind of collaboration, as well as smart procurement practices such as supplier prequalification will help product developers source the right components upfront, based on factors such as parts availability, quality, and cost and will help you gain faster time to market, greater product revenue, and reduced scrap and rework expenses.

7. Embed sustainability

There are environmental and social consequences behind every supply chain management process like carbon emissions of transportation networks, industrial waste from factories, ethics practised by suppliers, etc. Therefore, a sustainable supply chain practice is important in today’s time from guiding decisions ranging from product design and factory floor configuration to sourcing and logistics.

Some of the strategies to optimize supply chains for sustainability are:

Developing long-term targets to bring down the company’s carbon footprint, energy usage, and improving recycling efforts.
Deploying new technologies to ensure responsible environmental practices such as altering truck routes to reduce fuel consumption and carbon emissions.
Applying a shared data model to provide end-to-end visibility and real-time insights.

In a nutshell

The competition is getting fiercer every day, and with people switching to online shopping more after the lockdown and due to the scare of the COVID-19, strategies are a must if you want to survive and keep going. Apply the above-mentioned strategies, and you can see a significant difference in yourb2b ecommerce software solutionsfor sure.

Original source: https://www.mobicommerce.net/blog/7-must-apply-supply-chain-strategies-tips-to-improve-your-multivendor-ecommerce-business/

Progressive Web Apps V/s Responsive Websites: Decoding Differences & Deciding A Winner

Progressive? Responsive? Aren’t all one and the same? Well, making a web presence today needs you to decide between too many things and one among which we are going to discuss below.

You decided to get an online presence developed and approached a decent web development company but are asked to choose whether you need a responsive website or a progressive web app, and out; comes your reply, “whatever is the cheapest or as you seem fit.” Well, PWA or responsive website is no rocket science that you cannot understand. Once you know both, you can easily pick what you want rather than leaving it to the developers. So, are you ready to learn about them? Let’s begin!

Progressive and Responsive; indeed both sound, look, and function similar but, there are a few detailed differences that one needs to understand if one doesn’t want to be left behind in the cutthroat competition.

So, beginning with the introduction:

A Responsive Web Design is an intellectual approach to provide a seamless user experience on devices of any size, type, platform, etc. due to the sharp rise of mobile shoppers. Smartphones have become a part of our life, and there’s nothing that cannot be done via them therefore, people today expect to get a remarkable mobile experience no matter what device they are using, which has become possible with responsive web design.

While Progressive Web Apps (PWAs) are next-level web apps. They run in the browser mimicking the behavior of an app without the need to download the app from the Google Play Store or iOS App Store. Although they feel, look, and perform similar to native apps, the innovation of PWA was made to overcome all that native apps lacked like offline support, push messages, faster response time, less storage space, and other advanced features that customers expect in a UX.

Overview of current PWA market trend

The way PWA offers the most up-to-date web capabilities into app-like capabilities to users its fanbase is spreading wide. Users are getting attracted like a magnet which is making many business owners opt for PWA app development in order to stay put. Need proof? Big and esteemed brands like Instagram, Pinterest, Twitter, Trivago, etc. are some of the finest examples who after getting their PWA developed experienced an impressive rise of on-page per session and a reduction in the bounce rate which would have taken years to achieve with responsive websites. In fact, Google itself transformed its Chrome Apps to PWAs in 2018 and as per 87% of digital marketers, PWAs as an upgraded and improved version of web apps; is the future.

Similar experiences yet different, how?

PWA and RWD both give almost similar user experiences and share almost all the same benefits from the Web which include – one URL, one codebase for all platforms, enhanced security with HTTPS, better discoverability, and always up-to-date, etc. but differ a lot in their real-world impacts. So, let’s dig into what makes them apart.

Feature-wise

Push Notification

One of the most important features that make PWA stand out is Push Notification. It gives you a pop-up where the user will be asked to subscribe for notifications. Once subscribed, the user will get a subscription ID after which every user will start receiving unique notifications.

Offline Capability

Poor or no connection at all, PWAs function just fine under all circumstances unlike in responsive websites where you get stuck with a shaky Internet. Users can browse, shop, stream, easily because PWAs smart cache feature allows websites to store a large amount of data offline, giving PWAs much of the functionality of native apps.

No Download Required

PWAs are great space savers. A Progressive Web App is like a soul without a body means it can live on your home screen as a tappable icon and does not need to be installed taking up space on your phone like native apps. You simply have to “Add to Home Screen” and use it just like native apps.

Performance-wise

Lightning Loading Speed

Speed matters the most today as people today do not even have a split second to wait and hence if something takes more than a few seconds to load, that’s it, people leave the very moment. A responsive website is impressive but a PWA is a level-up and the reason behind it is its “App Shell” architecture that consists of the code that caches to the mobile device after loading it for the first time. Hence, the speed. Moreover, due to cached content, PWAs can load fast even with poor connectivity or function in offline mode as well in mobile devices. Also, since faster loading translates to better indexing by search engines, PWAs have considerable SEO advantages.

One For All

We never know what kind of device do users use and hence making a solution that works for all is what we can do with PWAs. They are extremely adaptive and hence require no separate coding for the platform (Android, iOS, web).

Usability-wise

Budget-friendly

Many don’t even bother to find the truth about the PWA app development fearing it will be expensive as it’s something new. Well, guess what? PWAs comparatively are expensive to make than websites but are cost-effective than native apps. PWAs don’t cost as much as developing a native app from scratch neither do you have to upgrade it frequently which would cost you in any way.

Better App-like Experience

Compared to responsive websites, PWAs give better user experience, engagement, and conversions due to their impressive features that a user cannot find anywhere else. With PWAs one can not only attract users but can also channel them down the sales funnel due to its simplicity, usability, and smart features that native app lack behind.

So, do we have a winner?

Well, clearly PWA appears to be a winner as we are praising it since the beginning but, although it might appear to be tempting to jump on board the PWA bandwagon, not necessarily it is the only thing your business needs. Nor does it make responsive websites or native apps useless. Each come with their pros and cons and hence it is up to you to decide which technologies are right for your requirements.

Jump the PWA train if you want to provide a seamless mobile experience with app-like features like (easy home screen app access, offline use, and high-quality, full-screen functionality), and if site speed and accessibility is your target then responsive web design is all you need. No matter what you pick, MobiCommerce, a Progressive web app development company, known for its effective digital solutions is within your reach anytime, anywhere.

Source: https://www.mobicommerce.net/blog/progressive-web-apps-v-s-responsive-websites-decoding-differences-deciding-a-winner/

Mobi PWA: A True PWA Frontend

The mobile platform has not only changed the way humans communicate today but also redefined their buying patterns. Research shows that 96% of Americans own a smartphone, and considering 69% have shopped on mobile at least once in their lives shows that this technology is here to stay. Businesses must leverage that.

Interestingly, the monopoly of mobile apps was challenged several years ago with the advent of Progressive Web Apps. Short for PWAs, they are a powerful combination of the web technologies such as HTML, JavaScript, and CSS and the feel and functionality similar to an actual native app. PWAs do not require any downloads and can be delivered through the web.

How PWAs Outperform Native Apps in eCommerce

Although the amount of revenue that mobile apps drove globally exceeded $580 billion in 2020, there are several ways in which PWAs outperform them:

1. Loading speed

Since PWAs use service workers to manage requests, caching, and storing shell data, they load quicker than a native app — even without the internet. However, the data would not refresh until the app is reconnected to the internet.

But that is a small price to pay when it comes to delivering excellent user experience. Since loading speeds have a tremendous impact on user retention and engagement, this is a critical benefit of a PWA.

2. Development cost

Building a PWA that runs on multiple operating costs and platforms is cheaper than developing a native app from scratch for both Android and iOS. In fact, it would dramatically reduce your workload as you would not have to invest time updating it and adding new features to it now and then. Managing PWAs is hassle-free.

3. Storage space

Native apps take up space on the mobile phone. The heavier the app, the more space it will take — which is not favorable in the long run. With PWAs, that is never a problem. The end users can access the PWA’s full functionality without having to worry about the storage space.

4. App visibility

Unlike native apps that can be downloaded from the app store, PWAs can be accessed on the browser. A PWA is basically an app-imitating website that needs to be search optimized, increasing the opportunities for organic growth and engagement.

Key Features Of Mobi PWA Solution

Our Progressive Web App Builder is everything you need to achieve success and consistent growth in your eCommerce business. It is compatible with Magento 2.3 version and enables you to create blazing fast and reliable customer experiences on mobile.

Mobi PWA delivers the convenience and utility of the mobile app combined with the reach and engagement of a website in a way that benefits both end customers and eCommerce business owners. Here are ten features of Mobi PWA to know about:

1. Lightning fast speed

Speed is everything online, and if you want to capture your audience’s attention for the long haul, you must deliver a storefront where it loads the pages fast. Mobi PWAs use service workers to do local caching and fetch data. This means the page content within milliseconds — even without the internet connection. Who does not want that?

2. More customer engagement

You want your customers to be receptive to your offerings. Your business success depends on it! Mobi PWA is engineered to bridge the gap between demand delivery with smooth checkout, simple UI, and fast speed. You can enjoy 50% higher customer engagement rates with our PWAs. That is a guarantee!

3. Native functionalities

Our mobile-first UX emphasizes making shopping easy for your customers. Besides, our PWA app builders are highly secure, multi-browser-responsive, and SEO-friendly. You can send push notifications and give access from the device’s home screen — without installing it!

4. Multi-platform solution

Your customers are everywhere, which is why developing an app for just one platform is a huge mistake. Mobi PWA is designed to deliver a unified experience across devices. Whether it is mobile or desktop, they will browse through and shop the same way.

5. Marketing compatibility

Knowing how your storefront is performing across platforms is imperative for business growth. Our Mobi PWA helps you analyze your marketing efforts by easily integrating with Facebook Pixel, SEMrush, and Google Analytics. Numbers speak volumes; listen.

6. Flawless user experience

Eliminate the distracting navigation menu on the top and the address bar at the bottom to enable your customers to see the big picture. Allow them to “add your app to home screen” without downloading the app from the app store.

7. Page builder functionality

MobiCommerce wants you to envision the PWA of your dreams, where our proprietary page builder comes in handy. Allow yourself to design the app interface however you like. Create the homepage and category pages using our advanced widgets. You do not need any technical expertise to do this.

8. Multiple integrations and add-ons possible

Our developers will ensure your PWA has all the necessary integrations in place. For instance, if you want smooth web browsing functionality, we would suggest PrestaShop. If security is a huge factor for you, we will go with WooCommerce. Similarly, we would integrate your app with other tools like SEMrush and GA.

9. Responsive and engaging UI

PWAs allow you to offer your end-users a unified experience on the browser and the app installed on their devices. As the interface would be the same on both platforms, the user would not have to learn browsing through more than one interface.

10. Most powerful tech stack

Build a high-performance PWA on Magento that has proven its mettle in the market for boosting user engagement, conversions, and the bottom line. Mobi PWA is exactly the eCommerce PWA solution you want — robust and timeless.

Combine the strength of Magento with the richness of React Native, which comes with a best-in-class JavaScript library for building user interfaces.

In a nutshell, if you aim to fetch maximum traffic to the app without compromising the user interface, Mobi PWA delivers that smoothly and cost-effectively.

Four PWA examples in eCommerce

There is no doubt that PWAs are reliable, incredibly fast, and highly engaging. They have found their worth in eCommerce and how. Here are a few examples:

1. India’s eCommerce poster boy, Flipkart, adopted the PWA technology and fetched 3X more user engagement and lower data usage and 40% higher re-engagement.
2. Alibaba’s PWA achieved around 76% higher conversions across browsers, 4X higher interaction due to the “Add To Homescreen” prompt, and 30% and 14% more monthly active users on Android and iOS.
3. The world’s leading hotel search engine, Trivago, increased its user engagement by 150% after launching a PWA.
4. Top African eCommerce site Jumia reduced its bounce rate by 50% and gained 12X more users after introducing a PWA for their online business. They also witnessed a 33% higher conversion rate.

Over to you

PWAs certainly offer a ton of benefits to the eCommerce landscape, enabling online shops to engage users for the long haul and enjoy higher conversions. If you have not given PWAs a thought until now, Mobi PWA is the right choice for you, and you know why!

We are the best Progressive Web App builder. So, do not waste time. Just book your demo here to get started with MobiCommerce.

Source: https://www.mobicommerce.net/blog/mobi-pwa-a-true-pwa-frontend/

Reasons That State Why PWA is The Future Of Ecommerce Apps

PWA is believed to be one of the greatest innovations in the online sector offering several benefits unmatched. What is impressive about the PWA is that it leverages UX and conversion rates by many folds. Progressive Web Apps is a new and emerging technology that contributes to the way people interact with websites. PWA ecommerce solutions are used by several top industries worldwide. It offers several applications and ecommerce websites to run faster and grow the conversion rate.

Latest trends of PWA for ecommerce sectors:

The latest trends of PWA Development Company for ecommerce sectors have brought significant enhancements. The ecommerce industry is evolving with constant innovations that are changing the way customers purchase products and services. In the year 2019, it has been seen that around 65% of all online purchases were done using mobile devices. Therefore, it is estimated that PWA will soon replace 50% of consumer-facing apps.

Major reasons why PWA is the future of the ecommerce industry:

Open apps directly from web browsers:

One of the most significant benefits of Progressive Web Apps is that there is no installation required to use them. Unlike apps, PWAs can be opened directly from the web browser without downloading any particular apps. PWAs help to save time and space in our devices as it does not require any installations.

Applicable across devices:

Another interesting fact about PWAs is that they can be accessed in any browser, such as Google, Chrome, Opera Mini, UC browser, and many more. This gives the user independence to work across all the browsers or use a specific browser for the best results. PWA is a fantastic platform that is fit for all devices. You can use PWA on your mobile, tablet, laptop, or even computer.

Instant Development:

PWA is one platform that allows rapid development and can be updated automatically. Unlike apps, progressive web applications can be enhanced quickly. Changes made to PWAs can be experienced faster as the process is relatively quick when compared to apps. With quick development it offers a complete PWA software solution for ecommerce.

Add your favourite apps to the home screen:

The add-to-home screen features have made PWAs very convenient to access when required without wasting any time. Initially, the user has to load the page on the browser, but it is advised to add it to the home screen for easy accessibility when prompted. There will be an icon showing “add to the home screen.” It is advised to click the icon to allow the PWA to settle in the home screen for easy access. Using this feature, you can install PWA on any device and use it right from your home screen for the best results.

Enhanced experience on web browser:

One of the most exciting features of PWAs is that it offers a native app-like experience though being opened in a usual web page. Not just the look, but it works and feels very similar to a native app but with a quick response system. These features make PWAs truly compelling, giving them an advantage over native apps users. It also uses your smartphone features when used on your phone browsers features like contact, maps, camera, and many more. These features help to provide you with better suggestions and answers.

Offline capability:

One of the most talked-about benefits of the PWA is the offline functionality allowing users to browse even when there is no network. This is possible only with the help of service workers and cache API. This helps to store new content in the browser cache and allows offline functionality. The service worker is responsible for working on the background and is responsible for pulling in the cached material and push notifications.

Fast page uploads:

When compared with the native apps, the ability of cache in the PWAs is unmatched. This is also one of the most distinctive features of PWAs over native apps. Furthermore, the method is straightforward, wherein PWAs store the repetitive elements and feeds them to the browser system. This offers speedy responses loading up pages quickly and making ecommerce websites user-friendly.

Minimum data usage:

As discussed earlier, the PWAs can load even when the network is poor. This is because the PWAs use opens web APIs that are capable of delivering a mobile web experience that uses less data but at the same time loads fast. This helps to re-engage the users in multiple ways.

Minimum maintenance required:

PWAs are easily maintainable and can be used easily on all leading platforms. This means that there is no need to have separate developments for each of the platforms. PWAs are cost-effective compared to apps, as they do not require developers to develop them for each platform. By using single development and single code management, the maintenance and prices are both easy to maintain.

Compatible with SEO:

One great thing about PWAs is that they can be optimized as per Google’s guidelines and indexed by Google bots for the best results. Such advantages make PWA the right choice for many developing ecommerce businesses worldwide.

Magento Compatibility:

PWAs are compatible with Magento. In addition, the Magento PWA studio offers a set of development tools that helps in maintaining, developing, and deploying the PWA storefront. With the help of Magento integrated with PWAs, it is possible to use modern tools and libraries to form a build system framework for the best results.

PWA use cases for different ecommerce types:

After understanding the benefits of a PWA storefront with an ecommerce store, it is essential to know the PWA use cases for different ecommerce types. Mentioned below are some of the options that you can use to build your storefront.

Diety:

Diety is one of the most renowned PWA and micro service-oriented platforms. The Diety Falcon allows businesses of all sizes to be scalable by offering a robust web and mobile experience to users.

Gatsby:

Gatsby is used with React to build static PWA sites. Gatsby is an overall framework having excellent documentation and community support. The community of developers helps to build websites and apps that are fast and reliable.

Vue Storefront:

Vue storefront is a universal and fast-growing PWAs that can be used with almost all ecommerce websites. The Vue developer’s community is growing, offering the highest benefits to ecommerce storeowners.

Examples and success rates:

Starbucks:

Starbucks launched its PWA in 2017, primarily to provide a fast and responsive performance to its customers. It has offline access and smooth animation that is very similar to an app experience. The success rate after launching the PWA has increased to 2x, which is remarkable. In addition, the PWA built by Starbucks requires just 233KB.

Forbes:

Forbes had built a PWA to rebrand their mobile experience. With the introduction of PWA, they were able to offer a solution that was fast and reliable compared to their mobile website. After incorporating PWA, Forbes has reported a 43% increase in sessions per user. In addition, there has been an increase of 20% in ad viewability.

Conclusion:

PWAs are the future of web applications that are reliable, fast, and less space-consuming. When compared to an app, there are several advantages, much of which are mentioned above. PWAs have taken the ecommerce businesses to the next level, offering solutions that are reliable and profitable. Many of the ecommerce businesses are now opting for Progressive Web App as they believe it is the future for ecommerce businesses.

Source: https://www.mobicommerce.net/blog/reasons-that-state-why-pwa-is-the-future-of-ecommerce-apps/

Key Benefits Of PWAs For E-commerce Sites

A few years ago, people couldn’t have imagined that new technology could imitate the native-app experience. However, as the demand for mobile apps is growing exponentially, developers are focusing more on launching cross-platform apps that offer the native-app experience to users.

You can use the PWA builder to launch the progressive web app for your website and offer a seamless and uninterrupted shopping experience to your audience.

How is PWA Helping eCommerce Sites Grow?

Fast Installation

PWAs have made the app installation procedure a whole lot smoother and faster for your audience. Now, they no longer need to wait for the apps to be downloaded on their smartphones. PWAs are easy and fast to install, and they can be accessed on a desktop.

Better Performance

Performance is never a concern with these modern desktop apps. They load faster than websites, give a native-app-like feel, and feature an interface that looks similar to the website. Overall, PWA gives you a wonderful experience.

No Update Issues

Your customers will never be bothered or bombarded with notifications asking them to upgrade the app for the best experience. These apps are updated automatically. The best part is your customers do not have to install the updates in batches. Every time they visit the PWA, they will get the updated interface.

Access to a Wider Audience

Progressive Web Apps are designed for all types of users. These apps run smoothly on all smartphones and they fit all screens seamlessly. This is one of the qualities that set PWAs apart from standard mobile apps. The best part is that these apps can be shared through a link and accessed easily, making them a better and convenient option for smartphone users.

Native app-like experience on the web:

Though you get to launch mobile apps for different platforms with the same code in PWAs, you don’t have to worry about the customer experience. PWAs offer the same level of experience you get from native apps.

In addition, the notification-enabled function makes it easy for consumers to stay updated. What is even more impressive is that you do not have to enter the website’s name all the time as it saves as an icon on your home screen. Desktop installation is also possible with PWAs allowing you to start shopping for your favorite products online.

Low development cost and time:

Now, it’s possible to develop a mobile app that works on Android, iOS, and windows without having to use separate codes for each platform. With the help of PWA, there is no need to develop a separate mobile app. Generally, every e-commerce business owns a website and uses PWA progressive app to offer consumers a better opportunity to shop online.

PWAs do not require any extra budget for development but can offer excellent ROI value, which is remarkable. Not only does it save you the time of writing the lengthy codes for differen devices, but it’s quite a cost-effective solution to the native apps that are built separately.

Speed and Accessibility:

Research shows that people are likely to abandon a website if it doesn’t load within 3 seconds. Speed is your customers’ priority, and PWA can guarantee a speedy website browsing experience as these apps are designed to load quickly. These apps are built on modern frameworks. Plus, they come packed with the latest technology that speeds up their loading time.

Moreover, PWA loads the program with the help of cache to remain active even when the network is poor. Simply put, it is possible for your customers to access the progressive web app without connecting to Wi-Fi.

Better conversion:

As an eCommerce store owner, it’s your job to ensure that your audience enjoys seamless and uninterrupted connectivity when shopping from your website. Not only do they need a fast-loading platform, but they look for a user-friendly interface. The better experience your customers get from eCommerce shopping, the higher your conversions will be.

Take Alibaba, for example. The company reported an increase in its conversion by up to 76% after it embraced progressive web apps.

Better marketing Opportunities:

PWA e-commerce development has brought great benefits to online businesses. One of the most significant advantages of PWA is that it can be used for SEO, unlike apps, as they are not found on the web. This allows PWA to be more reachable to its consumers, increasing the market opportunity.

Quick Response:

Generally, apps in the app store take a lot of time to load, unlike PWAs. The PWAs load programs using cache and can run on devices connected to unstable and poor connections. The ability to allow consumers to shop on ecommerce websites offline makes PWAs the most reliable and efficient option.

Offline experience:

PWA solution development has brought forward immense improvements allowing consumers to shop on e-commerce websites, even offline. Users that rely on 2G and 3G connections may face several connectivity issues, which can make online shopping a hassle. The app can cache all the activities executed offline, and the data is automatically saved once your device is reconnected to the internet.

PWA Success Story:

Tripoto:

Though there was excessive competition in the travel industry, Tripoto remained at the top as they chose Progressive Web App. They were able to enhance the user experience by offering an uninterrupted service irrespective of the network. Consumers looking for travel details online on Tripoto face no issues as it works on the PWA platform. Tripoto has reported improvements in its services after incorporating PWA into its website. Using PWA, there have been considerable developments in Tripoto. To this day, Tripoto has a 100% increase in click-through by travel enthusiasts and a 100% increase in revisits.

Book my Show:

PWA has served as a blessing in disguise for India’s No. 1 ticketing firm Book My Show. Book My Show witnessed a whopping growth in its conversion, i.e. by 80%, after it launched the PWA. The size of the PWA is almost 54 times smaller than the app, offering consumers uninterrupted browsing and online booking experience. The PWA takes less than 3 seconds to load, and users can check out within 30 seconds. Book my show enjoys a huge mobile user base.

Conclusion:

PWAs are one of the best platforms for e-commerce consumers as it offers several benefits to eCommerce stores and customers. It is fast, reliable, offline, and secure channels for browsing the internet, occupying very little space and memory.

Source: https://www.mobicommerce.net/blog/pwa-ecommerce-benefits/

Why Food Business Desperately Need An On-Demand App for Deliveries?

Global customers have a big appetite for on-demand services, food delivery being the topmost category to have generated surplus profits in the last one decade. UberEats, GrubHub, Ele.Me, Deliveroo, Swiggy, Postmates, Food Panda and Zomato are just a few examples of on demand food delivery apps famous all over the world. Brands like Postmates are even considering tiny robots for delivering your orders! Isn’t it great?

Is on-Delivery Apps the New Black?

As evident, on demand delivery applications are being developed in all industries to ensure that businesses deliver quick services and a better customer experience, where everything is just a few clicks away from the end users. The flexibility, transparency and convenience factors associated with the apps have reshaped the delivery market. Probably this is why companies are more interested in bringing products and services at every customer’s doorstep.

But why is an on demand food ordering mobile app vital for the food industry? It is because—

• The food and beverage industry is an intensely competitive industry. Nearly all big players like Pizza Hut, Dominos, etc. have a personalized mobile app and a delivery option available on their website.
• This particular vertical has witnessed several changes in terms of customer preferences, offerings, and food varieties. Consequently, more foodies are seen ordering takeaways and home deliverables or hanging out at local food joints.
• Lack of time and need for convenience are two factors that guide a customer’s requirement when ordering food using the on demand food delivery app. The modern-day buyers have developed a tendency of accessing the internet for all their needs, whether it is food, clothing, travel or transportation.
• As a customer, you don’t order gifts, clothes, and accessories every day, but you do order food frequently, especially if you are living all by yourself. This means food businesses are more likely to make profits.

Some brands like ‘Deliverd’ have a slightly different take on the on-demand delivery idea. They have partnered with the local restaurants to deliver ‘chilled meals’ that have to be slightly cooked or reheated before consumption. Also, they let customers place an order through their apps, web-based platforms and text messages, one day to one week in advance. This out-of-the-box feature is growing popular in urban cities, especially among bachelors and students.

Major Factors that Influence How you Build Restaurant Ordering App

Indeed, on-demand delivery is a competitive vertical. Therefore, both features and functionality are important factors when it comes to app development. Customers love applications that offer real-time order tracking, food ratings, authentic reviews, smooth navigation and sharp graphics.

New players that have just stepped into the industry must outshine their predecessors for a successful business. And this is precisely why, they must target the pain points—accessibility and affordability when launching the on demand food ordering mobile app.

Here are a few factors that you should consider, before using an on demand delivery app builder for your restaurant:

• Your app should provide the customers with a ‘consistently unique’ experience.
• Decide if you want a personalized app featuring in-house delivery services or want to collaborate with a delivery partner.
• What features you wish to incorporate in your app—(menu, cost, a selection option, mode of payment, user registration, the bestseller list, special instructions by chefs, customer preferences, customization options, real-time order tracking, push notifications, the option to feed reviews and ratings or add special discounts, if any).

In the course of app development for restaurant, app developers face many challenges, such as—

• Location, time and age targeting
• Changing user preferences
• Improper advertising

In order to overcome these problems, restaurant owners and mobile developers need to follow a step-by-step action plan which takes into account important strategies, like—

• Retaining previous customers
• Attracting new customers
• Gaining maximum downloads/clicks
• Offering a smooth user experience
• Constantly checking the automated process in the mobile app.

How to Create Restaurant Food Ordering App: 7 Essential Steps

• Strategizing and planning
• Concept development
• Market analysis
• Design selection
• Technical development
• Quality check
• Market launch and promotion

Knowing the fact that the current on-demand food delivery market is capped at €83 billion Euros and that it is expecting a development rate of 3.5% in the coming five years, it is important that food delivery businesses follow the aforementioned steps and come up with a unique and easy-to-use app bringing all the necessary features under one umbrella.

Conclusion

It doesn’t matter if you are a food truck owner, pub owner or a high-end restaurateur, taking one step ahead in your business and revolutionizing the existing procedures is undoubtedly the best way to boost sales. Does that spark an idea?

If you feel persuaded to create restaurant ordering app, you can hire on-demand app developers and take the help of advanced tools and technologies to be the best from the rest.

Mobile Appointment – How Having a Mobile App Helps Your Salon Business

With recent technological advancements even the small scale businesses are offered potentially maximum growth spectrum. That includes a salon business. But this can only be realized if the produced customers are happy with your services. Happy customers are easy to retain and repeating customer is a cornerstone to establishing a brand and running a successful business. Ensuring all of the fore mentioned conditions are met in turn assures of an unending supply of new customers. So how can a salon business achieve that?

Women in the US have an average expenditure of over $3,756 per head in a year on beauty and salon products in order to enhance their appearance and beautify their looks, states a study conducted by Groupon.

Clearly this is a huge industry to be tapped into, particularly for the business owners already in salon industry. Such a massive broadcast can only be done justice by a salon mobile app solution.

And there are facts to back this suggestion up. As of now,  the contribution of mobile apps stands at over $40 billion to the salon industry.  App based business are a resounding success at this time.

So, how is a mobile app the answer to this? Regardless of what your specialty is be it manicure, haircut, massage or pedicures, the ultimate goal of your salon service is to cut down your customer’s stress levels. A salon app for android and iOS can streamline the entire process, making management a virtually painless task. Also it will lead to increased traffic to your salon which is always good for business. There is more you can do for your businesses by commission a salon and spa mobile app development

1. To Increase Your Customer Retention and Loyalty

Owing to the recent emergence of mobile and web solutions to every day amenities, consumer today seeks the keyword ‘instant’ in almost every product and service he looks into. A mobile app on a smartphone gives that 24×7 access and satisfies the need for instant gratification. It surely gives you an edge over the competition which lacks an app. Moreover, push notification feature of app helps you reach all your app using customers with your latest deals, discounts, schemes and offers. For consumers with registered accounts you can curate offers and deals perfectly suiting their needs by noting their previous appointment/visit data. Loyalty programs offering credit points for every visit that can be later used to avail discounts are also one most effective ways of creating a brand loyal consumer base and boost your customer retention rates.

2. You Can Reduce ‘Wait Time’ With Your Salon Mobile App!

Handling you customer appointment over calls is a tedious job. The scope for error involved due to miscommunication and the intense manual work almost make it not worth it. A mobile app eliminates virtually every single of these issues. With their smartphones within their reach 24×7 your customers can make appointment whenever they feel convenient. Offering this kind of freedom to your consumers gives you a serious edge over the competition. A software optimized management will lead to more judicious utilization of your inventory.  Make sure your beauty salon app builders hit the bullseye with the app aesthetics and design

3. You Can Offer Your Customers with Cashless Mobile Payments

People today prefer digital and cashless payments to cash payments. It could be attributed to a more developed digital payment infrastructure or it being hassle free and more secure. Being a business owner one must realize the important of this inclination. Customer seeks a fuss free, linear and simplistic procedure, and you need to offer that by integrating a mobile payment solution. This move could also boost your customer count since it is significant chunk that likes swiping cards than shelling cash.

• It is crucial that the mobile payment system you implement is highly secure, CC Avenue, Braintree are good examples.
• Paypal is a no brainer for business transactions.
• Customers should also have a one click payment at their disposal.

4. Accumulate Rich Data on Customers

Beauty industry/Salon business is one of those industries that have personalized experience as its cornerstone. Customer coming into a salon expects a personalized service that would offer them a distinct and very personal appearance once they step out. Moreover knowing the needs and likes of your customers fosters a bond with deep loyalty. Earlier it would have taken a salon owner 2-3 consumer visits to get to know the likes and dislikes but today your mobile app with its registered consumer data base can help you know them better based on their browsing choices and service selections.

5. Increase your Bottom Line and Profits

And obviously in addition to all the above it would also serve to augment your revenue stream to posses a mobile app for your salon. Increased and ready accessibility to your products and services at any point of their choice will also attract consumer traffic to your salon. Obviously, with facilities like this your business’ bottom line will inevitably rise and proportionally so will the profits.

How Prestashop Mobile App is Driving M-Commerce Growth

One of the biggest ecommerce platforms currently in market, Prestashop was launched in the year 2008. An open sourced platform, Prestashop serves as a platform to 227,387 active websites. The popularity can be attributed to its intelligent merchant KPI, exclusive forecasting and its intuitive dashboard and also its tie ups with ecommerce giants like amazon.  But Prestashop’s biggest role has been in the growth of mobile commerce. Ecommerce is now mobile centric for the most part.

 m-commerce will reach $284 billion, or 45% of the total U.S. e-commerce market, by 2020.

And Prestashop’s approach has kept in pace with this development. With its numerous features that make it mobile friendly it has been one of the biggest benefactors of m-commerce.

Cataloguing Products

You can create and configure products including their features and values. You can even sell custom products by letting your consumers upload files.You can categorize products for better cataloguing of the inventory. You can also run and track the product inventory in real time via your mobile phone.

Configuring the store

Configuring of the store is in your hand. You can select the no. of payment methods to support, choose the various shipping methods to offer. How the consumer navigates the store and has a pleasant and memorable user experience is also governed by you. Checkout page can be configured so as to ensure the highest conversion rate possible.

Mobile Payments

Mobile payments have always been viewed with an air of uncertainty, in addition to providing secure mobile payment options Prestashop also allows you to boost the consumer confidence further by displaying the payment logos. This is especially significant given that

U.S. mobile payments are on pace to grow at an 80% compound annual growth rate (CAGR) through 2020, topping $503 billion within the next two years.

Customer Engagement

Cart abandonment rate in ecommerce is one of biggest banes. Prestashop helps you tackle these by continuously engaging the consumer by sending them emails containing their shopping cart items. It even sends customer email alerts for when products are back in stock

Social Media

Your webstore can be connected with social media platform via Prestashop mobile app, the app itself contains the direct links to your store’s instagram, facebook and twitter accounts for enhanced online traffic to your store.

Ad revenue

You can even get third party business to put their ads on your store app, this can serve as a source of revenue but excessive ads can turn the customer off. On the plus side via this revenue model you can easily make your Prestashop app free for download on app stores.

Order Management

The options for order management are numerous; orders can be edited on consumer request. E-invoice slips can be generated and also configurations can be made to receive notification for every new order. Moreover customer can be kept updated with the state of their order in real time, by sending them push notifications on the Prestashop mobile app.

Consumer Loyalty

You can even run rewards program to increase loyalty and consumer retention rate. Personalize their shopping experience by gathering insights based on their product browsing history

Stats management

It also helps you keep data and stats pertaining to sales volume, impact of marketing campaigns, app visitors, data traffic, and consumer engagement. Moreover you can use the above metrics in forecasting your next sales stats.

Customization

The customizability of Prestashop comes from the fact that it is open sourced. You can any number of modules and themes to develop the app according to your vision. You can run multiple stores using just a single back office.
Branching out internationally too has never been as easy. You can set currency exchange rates, the no. of shipping methods and even have multiple language support for the various regions of the world.

Conclusion

Its features like above that make a Prestashop one of the biggest motivators behind m-commerce growth. All of the features mentioned above are fully supported and highly optimized for the mobile app version; it’s a no compromise approach. With changing trends and fast paced life styles, sedentary desktop bound ecommerce market is on its way out. With smartphones today almost as capable as mid range PCs and a fraction their size, they are the new way of shopping for consumers. It’s just a matter of time before it turns dominant.

B2B Online Marketplaces – Making Businesses more Fruitful

With the quick ruin of world economy and website organizations recently, numerous offline organizations and new companies ask themselves: To Be or Not to Be…. Online?

Think about this: Although lessening because of terrible economy, normal development of web-based business is around 25 % every year. 30% of independent ventures with their businesses online and less than 20 representatives now produce over 25% of their income online, cites Gartner research.

On the off chance that this does not persuade you to take your business on the web, underneath are called attention to 10 more reasons why you should begin working on an online multi-vendor marketplace right at this point.

 

1. Expanded Reach

Far and away superior to achieving clients around the globe, your online business is constantly open, so they can shop regardless of what time zone they are in. Also, what makes it better is that one doesn’t need to waste extra money on hiring another employee to work amid these slower, off business hours, as everything that the client would need in available right in front of them, on their screens, in a magento 2 marketplace.

2. Easy to Update Customers
   Only two or three years prior, organizations used to expect days to convey items or inform clients about their updates. Things have changed from that point forward. Today you can add or roll out any improvements to your organization and item related substance essentially in a matter of a couple of hours, distribute on your site and offer with the entire world.
3. Customer Satisfaction
   According to a study, 78% of shoppers have abandoned an exchange or not made a planned buy on account of a poor administration encounter. Web-based business destinations can furnish access to self-serve gateways with account, request, history and following data on your magento multi-vendor marketplace, Through reconciliation with an Enterprise Resource Planning (ERP) framework, a hearty internet business website can show client particular items, administrations and estimating in light of client sign in accreditations.

4. Brand Value
   creating pages that can be recorded via internet searcher crawlers is a marketplace e-commerce solution to enhance your webpage’s website streamlining and enhance the probability that your intended interest group will know your identity.75% of B2B purchasers need brand value that causes them to look into business thoughts, yet 93% of brands concentrate their substance on “advertising” their own particular items and administrations.

5. Business Analytics
   B2B web-based business gives the ideal stage to an association to provide a far-reaching analytics campaign. Google Analytics offers web-based business following, yet coordinating an investigation with your ERP, too, gives you substantially more significant information with noteworthy bits of knowledge.

Business-to-business (B2B) trades or commercial centers give sensational chances to computerize collective business forms with clients and providers, produce inside efficiencies, and achieve new markets at insignificant cost. Many have figured out how to exploit the open doors and maintain a strategic distance from the entanglements of this dynamic new promoting channel.